Live client · 2026
Shaurma Grill Haus
Real Odessa shaurma in Erfurt, and an ordering system to match. Not a menu card with a phone number — a cart, a checkout, and a screen in the kitchen that rings when the order arrives.
01 Overview
A shaurma house in Erfurt that had the food and the queue, and nothing online but a phone number. Every order was a phone call, taken by hand, in a second language, over the noise of a grill.
Ordering food should not depend on somebody hearing you correctly. Phone orders cost the kitchen its hands at exactly the moment it has none to spare, and everything that gets misheard — an extra, a “without onions”, an address — is paid for in food.
The whole order moved onto the page: a menu with the real dishes and the real prices, per-item extras and kitchen notes, pickup or delivery, and a checkout built to German rules. What the guest taps is what appears on a screen in the kitchen — with a bell, so a busy shift cannot miss it.
A real client project, live since 13 August 2026 and the first work SYNCUP was paid for. Everything shown is the live product, photographed on the production site.
- Type
- Website · Ordering system
- Industry
- Restaurant · Ukrainian / Odessa
- Market
- Erfurt · Thuringia
- Role
- Art Direction · Web Design · Copy · Build · Backend
- Format
- Desktop + Mobile · DE / RU
- Year
- 2026
- Status
- Live · shaurma-grill-haus.de
02 Art Direction
Coal, cream and ember — the palette lifted straight off the owner's own logo, not chosen for it. The whole page is lit like the grill it sells from: dark room, hot light, and the food as the only thing that glows.
Embers, a slow firelight pulse and a rotating stamp in a glass coin. Restaurant sites usually go bright and safe; this one commits to the room the food is actually cooked in, which is what the queue outside already knows.
Most of the page is the menu, so the menu got the design budget: a featured bestseller across two columns, tabs by category, and a sold-out state that greys a dish out and refuses to let it into the cart. What is off tonight is off, visibly.
Nearly every order is placed on a phone, often on the way over. The cart bar floats, the config sheet slides up from the bottom, and the order button never leaves the thumb.
03 Type & Colour
Condensed poster type on coal, with gold used only where the page wants to be touched. The Russian side swaps to a Cyrillic pair with the same build — a translated site that still looks designed, not fallen back.
Straight off the logo: coal ground, parchment cream lettering, honey gold for everything you can act on, bronze underneath it.
- Coal page ground #0D0805
- Cream type & structure #F2E8CF
- Ember actions & accent #E8AC3B
- Bronze depth & detail #C9821E
Big Shoulders for the poster voice, Instrument Sans for everything you have to read carefully — and a Cyrillic pair for the Russian pages.
- SHAURMA GRILL HAUS Big Shoulders · 800 · Wordmark
- Erfurts heisseste Shaurma. Big Shoulders · 800 · Headline
- SPEISEKARTE · ONLINE BESTELLEN Big Shoulders · 700 · Uppercase label
- Самая горячая шаурма Эрфурта. Oswald · 700 · Cyrillic
- Echte Shaurma aus Odessa – täglich frisch vom Spieß, mit Soßen nach eigenem Rezept. Instrument Sans · 400 · Body
04 Desktop
One page in the order hunger asks its questions: what is there, why here, what do people say, where are you. The checkout is the only thing that gets a page of its own, because by then the guest is doing one thing only.
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01 The menu
The owner's real menu, in his categories and at his prices. Tapping a dish opens a sheet: paid extras, free “ohne …” chips, a note to the kitchen, quantity. Two of the same dish with different wishes are two lines in the cart, because that is how they are cooked.
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02 Reviews
Real Google reviews, shown in the language each was written in — some German, some Ukrainian, some Russian. Not one was written for the site. The visible rating and the structured data read from a single file, so they cannot quietly drift apart.
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03 Where to find it
Opening hours, the address and the map — loaded only after a click, so Google gets nothing about a visitor who never asked for a map. A second branch opened during the project and got its own announcement.
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04 Checkout
Pickup or delivery, now or pre-ordered, contact details, payment on the spot. Delivery is a flat 2 €, inside Erfurt only, above a minimum — his rules, not a template's. The button says “Zahlungspflichtig bestellen” because § 312j BGB says it must, and it is not softened anywhere.
05 Mobile
The phone is not the smaller version of this site — it is the site. The layout keeps the whole ordering flow in one hand, and the parts that were stuttering on a real phone were rebuilt until they stopped.
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01 First screen
Wordmark, the headline over the grill, and the order button. Everything above the fold exists to get to the menu.
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02 Menu
Two columns of dishes, thumb-sized add buttons, and the cart bar floating above them with the running total. Adding a dish flies its photo into the cart, so the tap is felt even in a noisy street.
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03 Checkout
The same checkout, stacked, with the total and the order button pinned to the bottom bar. It carries the same legal wording as the desktop button — the mobile bar submits the order too, so softening it there would be the same violation.
Same site, one hand — and the order lands in the kitchen before the phone is back in the pocket.
06 The Craft
Orders come in while nobody answers the phone.
A restaurant site that does the ordering: a real menu, a legal checkout, two languages, and a kitchen screen that rings — live in Erfurt and taking orders every day.
Art direction, copy in both languages, the menu and cart, a checkout built to § 312j BGB, LMIV allergen declarations and PAngV unit prices, a two-click map, a kitchen screen with daily order numbers and an alarm that survives a backgrounded tab, uptime alerts to Telegram, the domain and the certificate. Built, launched, handed to the owner. Yours would carry your kitchen, your prices and your name.
Shaurma Grill Haus is a real, paying SYNCUP client — live at shaurma-grill-haus.de since August 2026 and taking real orders. The menu, the prices and the reviews on the site are the owner's own.