Live client · 2026
Liliia Fitness
The site that took an online coach off a pink link-in-bio and gave her a real home — eight formats, prices in the open, and a pay → intake flow that no longer leaks through DMs.
01 Overview
An online coach with ten years behind her and a real audience — running the whole business through a pink link-in-bio and DMs. The offer was strong; the storefront was a list of links. Liliia Fitness is the home it always needed.
Payments and questions ran through Telegram DMs — the exact step where interested people quietly dropped off. Eight different offers were flattened into identical link buttons. Nothing carried her voice, her results or her face.
One cinematic page now holds the whole offer: eight formats across three levels, prices in the open, and a pay → short intake → done flow that replaces the DM back-and-forth. It runs worldwide from Canada, on her own domain, in her own words.
This is a real client project — SYNCUP's first named, launched site. Everything shown is the live product; the photography is Liliia's own, used with her go-ahead.
- Type
- Website · One-pager + intake
- Industry
- Online fitness coaching
- Role
- Art Direction · Web Design · Copy · Build
- Format
- Desktop + Mobile
- Year
- 2026
- Status
- Live · liliiafitness.com
02 Art Direction
A dark stage lit violet, and her own gym photography — not stock. The trainer is the subject; the light does the branding. One honest rule holds the whole shoot: change the setting, the light, the framing — never the body.
Near-black violet-graphite, her real back-view training shot dissolving into it, and the LILIIA FITNESS wordmark as live type behind her — depth, not a sticker on a photo.
Every image is Liliia's own. The art direction lives in the grade and the crop — a warm gym shot reads as authentic because it is, and the palette is pulled from the photo, not painted over it.
Her audience lives on a phone. The mobile hero is a 9:16 video, not a cropped desktop frame — she owns the middle of the screen and the headline lands on the dark below.
03 Type & Colour
Onest sets the display, Manrope carries the reading, and the violet is the whole brand — pulled straight from the photography, not chosen against it.
A near-black stage, one bright lilac for every action, a deeper violet for the bloom, and an ice-blue lifted from Liliia's own outfit.
- Lilac actions & accent #A78BFA
- Stage backgrounds & cinema #100C14
- Violet depth & bloom #6D5DD3
- Ice cool highlights #A9D7E8
Two voices — a bold display and a calm body.
- Liliia·Fitness Onest · 800 · Wordmark
- Сильное тело. Твой формат. Моя поддержка. Onest · 800 · Headline
- ОНЛАЙН-ТРЕНЕР ДЛЯ ЖЕНЩИН Onest · 600 · Uppercase label
- Готовая программа, план под тебя или тренировки лично со мной — онлайн, где бы ты ни была. Manrope · 400 · Body
04 Desktop
The page is a sales conversation in order: here's the promise, here are the formats and prices, here's why me, here's the proof, here's who I am. Each section earns the next scroll.
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01 Форматы
Eight formats across three levels — do it yourself, tailored to you, or with her. Prices in the open, each card opens a detail sheet, and every button runs the pay → intake flow that used to be a DM.
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02 Почему я
The differentiator, stated plainly: a gentle, level-based method — you can start from zero, and she's there at every step. No shouting, no shame.
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03 Отзывы
Real screenshots from real clients, sized like they matter — social proof on her own page instead of buried in a highlight reel.
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04 Обо мне
Ten years, her own face and story — the trust an Instagram bio can't hold, finally on the page that takes the payment.
05 Mobile
Her whole audience arrives on a phone, mid-scroll, from a story. The narrow screen keeps the same stage, the same type and the same funnel — nothing dropped to fit.
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01 Первый экран
A 9:16 hero video, the headline, one button. Everything above the fold says the one thing: choose your format.
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02 Форматы
The three-tier cards restack to one column and keep their order — level, what's inside, price — so an offer still reads like an offer.
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03 Отзывы
Client screenshots swipe on a rail, thumb-friendly — proof you can flick through in the same seconds you'd spend in a story.
Same brand, one hand — the funnel that used to live in DMs, now on the page.
06 The Craft
Liliia Fitness is live. This is what we ship.
From a pink link-in-bio to a real domain with a working funnel — this is SYNCUP's first named client, start to finish.
Art direction, copy in her voice, eight formats, a pay-to-intake flow, legal pages, her own domain and an inbox alert on every lead. Built, launched, handed over. Yours would carry your offer, your proof and your name.
Liliia Fitness is a real, launched SYNCUP client — live at liliiafitness.com. Shown with Liliia's go-ahead; the photography is her own.