Fictional Concept Study

EICHWERK

A cinematic one-page identity for a premium regional home builder — our study in turning a trade into a trusted house brand.

One-page website · Home builder · Concept study · 2026

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EICHWERK is a fictional concept — a design study by SYNCUP Agency. The brand, its projects and its voices are illustrative and don't represent a real company.

EICHWERK — homepage · concept

01 / The Brief

EICHWERK is a concept study — a premium regional home builder we invented, and the one-page site that makes it feel like a house brand, not a contractor.

Type: One-page website
Industry: Home builder
Role: Concept · Art Direction · Web Design
Format: Desktop + Mobile
Year: 2026
Status: Fictional Concept Study

The EICHWERK concept website on desktop — a full one-page scroll of dark, cinematic sections from masthead to closing call to action. — Desktop — site flow preview

The EICHWERK concept website on mobile — the same one-page story adapted to a narrow screen. — Mobile

Regional builders do premium work behind budget websites — stock photos, a brochure PDF, a form. So we set the brief ourselves: design the site that carries the trust the work has already earned.

EICHWERK isn't a real company. It's a design study by SYNCUP — the brand and its projects are invented to explore an idea, not to stand in for a client.

02 / Art Direction

EICHWERK lives in one light. Every frame is blue hour — warm windows, no people, a single grade — so the brand reads as authored, not stocked.

An EICHWERK concept home at dusk, warm interior light glowing through full-height glass across a landscaped garden. — One hour The whole world is shot at dusk. One light turns separate photographs into a single evening — the site plays like a film, not a stock set.

Close-up of an EICHWERK facade where dark cladding meets warm timber slats beside a black-framed window, warm light inside. — In the material The camera moves close to what's real — charcoal cladding, warm timber, black-framed glass. Quality reads before a word does.

A dark timber-clad EICHWERK home at dusk, seen from the garden — warm interior light, with a terrace and planting settling it into its plot. — Architecture in context The build stays the hero — shown whole, warm from within, settled into its garden at dusk. We frame the work as a place to live, not a mood board.

03 / Palette

The palette isn't chosen — it's lifted from the frame. Four tones carry the whole world: a cool night, cream light, amber windows, and the hairlines that hold it together.

A tight dusk crop of an EICHWERK facade — warm interior light glowing through the windows against dark brick. — Lifted from the frame

Night sky & facades #0E1116

Cream wordmark & type #F4F0E7

Amber light in the windows #E6A55A

Hairline rules & structure cream · 16%

Warm windows against a cool night — that contrast is the brand.

04 / Typography

One typeface does everything. EICHWERK runs entirely on Archivo — wordmark, headlines, labels and body. The hierarchy comes from weight and scale, not a second font.

EICHWERK

Archivo · 700 · Wordmark

Wir bauen das Zuhause einer Familie.

Archivo · 600 · Headline

Referenzhaus Nr. 037

Archivo · 500 · Uppercase label

Ein Haus ist kein Produkt von der Stange. Es ist der Ort, an dem Kinder aufwachsen, Entscheidungen reifen und Alltag entsteht.

Archivo · 400 · Body

One voice, held with discipline.

05 / Key Screens

The site persuades in sections. Here are three that carry the most weight — a catalogue, a safety plan and a final ask — shown as built interface, not photography.

The EICHWERK Referenzhäuser section — a project catalogue. A featured build, ‘Haus am Lerchenfeld’ Nr. 042 in Weimar, with a spec row (floor area, construction, energy rating, completion year) and a ‘Projekt ansehen’ link. — 05 · 1 The catalogue We turned a project list into a catalogue. Every build carries a number, a town and a spec row — so the work reads like a portfolio of houses, not a photo gallery.

The EICHWERK Sicherheit section — five guarantees annotated directly onto a dusk photo of a home with leader lines, from fixed-price planning to a documented handover. — 05 · 2 The built promise Five guarantees pinned to the building itself. Leader lines map each one to a real part of the house — trust as information design, not a grid of icons.

The EICHWERK Bauberatung call to action — the headline ‘Der Weg zu Ihrem Zuhause beginnt mit einem Gespräch’, a single ‘Bauberatung anfragen’ button and a reassurance line, over a dusk home. — 05 · 3 The ask The whole site narrows to one quiet request. A single button on a full-bleed dusk scene — no form wall, no noise, just the first step.

Same light, same type, same discipline — held all the way to the button.

06 / Mobile

A narrower screen isn't a smaller story. The same light and type hold, the catalogue restacks into one column, and the ask stays a single button — the discipline survives the width.

06 · 1 Type & light hold The masthead survives the shift — Archivo and blue hour intact, the wordmark and headline holding their weight at 390px.

The EICHWERK Referenzhäuser catalogue on a phone — the featured build Nr. 042 ‘Haus am Lerchenfeld’ with its spec row restacked into a grid and a ‘Projekt ansehen’ link. — 06 · 2 The catalogue restacks The project catalogue folds into one column — number, place and spec row keep their order, so a house still reads like a portfolio entry.

The EICHWERK Bauberatung call to action on a phone — the headline, a single ‘Bauberatung anfragen’ button and a reassurance line over a dusk home. — 06 · 3 The ask stays one button The close doesn't multiply on mobile. One headline, one button, one reassuring line — the same discipline, thumb-width.

Same brand, one hand — nothing dropped to fit the phone.

07 / Live Concept

EICHWERK isn't real. The craft behind it is.

This is how SYNCUP turns a regional trade into a brand worth trusting.

View Live Concept Start your project

EICHWERK is a fictional concept — a design study by SYNCUP Agency. The brand, its projects and its voices are illustrative and don't represent a real company.

EICHWERK · Concept Study · SYNCUP · 2026

The EICHWERK Referenzhäuser catalogue on desktop — the featured build Nr. 042 ‘Haus am Lerchenfeld’ with its spec row and a ‘Projekt ansehen’ link.