Work

Fictional Concept Study

EICHWERK

A cinematic one-page identity for a premium regional home builder — our study in turning a trade into a house brand people trust before they call.

One-page website · Home builder · Concept study · 2026

EICHWERK concept — the homepage masthead: modern family homes at dusk with every window lit, the word ZUHAUSE set large across the sky above them.
EICHWERK — homepage · concept

01 Overview

A regional builder's work is the most expensive thing a family will ever buy. The website selling it is usually a brochure PDF, a stock photo and a form — so the work has to survive the first impression instead of making it.

Premium builds behind budget websites. A family compares two firms, sees the same stock houses and the same beige promises on both, and picks on price — which is the one contest good work loses.

So we set the brief ourselves and built the other version: one page, one light, and every claim tied to something you can see. It looks like the houses cost what they cost.

EICHWERK isn't a real company. It's a design study — the brand, its reference houses and its client voices are invented to explore an idea, not to stand in for a client.

Type
One-page website
Industry
Home builder
Role
Concept · Art Direction · Web Design · Build
Format
Desktop + Mobile
Year
2026
Status
Fictional Concept Study

02 Art Direction

EICHWERK lives in one light. Every frame is the same blue hour — warm windows, no people, one grade — so the brand reads as authored, not assembled from a stock library.

An EICHWERK concept home at dusk, warm interior light glowing through full-height glass across a landscaped garden.
One hour

The whole world is shot at dusk. A single light turns separate photographs into one evening, and the site plays like a film instead of a catalogue.

Close-up of an EICHWERK facade where dark cladding meets warm timber slats beside a black-framed window, warm light inside.
In the material

The camera goes close to what's real — charcoal cladding, warm timber, black-framed glass. Quality reads before a word does.

A dark timber-clad EICHWERK home at dusk, seen from the garden — warm interior light, with a terrace and planting settling it into its plot.
Architecture in context

The build stays the hero — shown whole, warm from within, settled into its garden. We frame the work as a place to live, not as a mood board.

03 Type & Colour

One typeface and four tones do the whole job. Archivo carries every word, and the palette isn't chosen — it's lifted out of the photograph.

Palette

Four tones carry the whole world: a cool night, cream light, the amber of a lit window, and the hairlines that hold it together. Warm windows against a cool night — that contrast is the brand.

  • Night sky & facades #0E1116
  • Cream wordmark & type #F4F0E7
  • Amber light in the windows #E6A55A
  • Hairline rules & structure rgba(244,240,231,.16)
Typography

One typeface, four jobs. The hierarchy comes from weight and scale, not from a second font — one voice, held with discipline.

  • EICHWERK Archivo · 700 · Wordmark
  • Wir bauen das Zuhause einer Familie. Archivo · 600 · Headline
  • REFERENZHAUS NR. 037 Archivo · 500 · Uppercase label
  • Ein Haus ist kein Produkt von der Stange. Es ist der Ort, an dem Kinder aufwachsen, Entscheidungen reifen und Alltag entsteht. Archivo · 400 · Body

04 Desktop

One page, in the order a family actually decides: show me what you've built, prove nothing goes wrong, let me hear from someone like me, then ask me once.

The whole EICHWERK homepage as one continuous scroll, from the dusk masthead through the reference-house catalogue and the guarantees to the closing call to action.
The full one-page flow
  • The EICHWERK Referenzhäuser section — a project catalogue. A featured build, ‘Haus am Lerchenfeld’ Nr. 042 in Weimar, with a spec row (floor area, construction, energy rating, completion year) and a ‘Projekt ansehen’ link.

    01 Referenzhäuser

    We turned a project list into a catalogue. Every build carries a number, a town and a spec row — so the work reads like a portfolio of houses, not a photo gallery.

  • The EICHWERK Sicherheit section — five guarantees annotated directly onto a dusk photo of a home with leader lines, from fixed-price planning to a documented handover.

    02 Sicherheit

    Five guarantees pinned to the building itself. Leader lines map each one to a real part of the house — trust as information design, not a grid of icons.

  • The EICHWERK Stimmen section on night: one client quote about hidden costs set at headline scale, with two shorter quotes below it.

    03 Stimmen

    One family's sentence, set at the size of a headline. A builder's best proof is a person who already went through it — so it gets the scale, not a widget in the footer.

  • The EICHWERK Bauberatung call to action — the headline ‘Der Weg zu Ihrem Zuhause beginnt mit einem Gespräch’, a single ‘Bauberatung anfragen’ button and a reassurance line, over a dusk home.

    04 Bauberatung

    The whole page narrows to one quiet request. A single button on a full-bleed dusk scene — no form wall, no noise, just the first step.

05 Mobile

Builders get found on a phone, at a kitchen table, late. A narrower screen isn't a smaller story: the same light and type hold, and the ask stays one button.

Same brand, one hand — nothing dropped to fit the phone.

06 The Craft

EICHWERK isn't real. The craft behind it is.

This is how SYNCUP turns a regional trade into a brand a family trusts with the biggest decision they'll ever make.

Everything you just scrolled — the light, the type, the way each promise is tied to something you can see — is what we bring to a real builder. Yours would carry your houses, your guarantees and your name.

View live concept (opens the live concept in a new tab) Start your project

EICHWERK is a fictional home builder — a design study by SYNCUP Agency. The company, its projects and the families quoted on it are invented and don't represent a real business.