Fictional Concept Study
BLACKWOOD
A one-page site for a barbershop run by two brothers — our study in letting the room and the craft, not a stock photo, carry the price.
01 Overview
A good barbershop sells a room, a routine and two names you trust with a razor. Most of them still sell that through an Instagram grid and a phone number. BLACKWOOD is the site that puts the room itself on the page.
Two brothers, one leather-and-brass room, a regular's worth of trust — and a website that, if it exists at all, is a template with a phone number on it. The thing that actually sells the shop, the room, never gets shown.
So we built the site around the room: real art-directed photography of the chairs and the wait, the brothers named and pictured before you ever sit down, prices set like a menu instead of three boxes, and one button — WhatsApp — that starts the booking without a form in the way.
BLACKWOOD isn't a real barbershop. It's a design study — the brand, the brothers and the reviews are invented to explore an idea, not to stand in for a client.
- Type
- Website · 3 pages
- Industry
- Barbershop
- Role
- Concept · Art Direction · Web Design · Build
- Format
- Desktop + Mobile
- Year
- 2026
- Status
- Fictional Concept Study
02 Art Direction
One light, one story, three rooms of it. Every frame is warm practical light off brass fixtures — so the site reads as a shop that was photographed, not a stock library with a logo dropped on top.
One whole pose, not a generic haircut: a barber mid-motion, clippers at the temple, the client and the room both still in view. The pose is named in the brief so nothing gets left to a guess.
The cutting floor gets its own frame — three chairs, brass footrests, a marble counter with the tools laid out. A barbershop's price is the room; the room needed to be shown, not implied.
Even the waiting area gets a considered shot — two leather sofas, a world map across the back wall. Nothing in the room reads as an afterthought, so nothing in the photography does either.
03 Type & Colour
One condensed display face carries every headline at billboard scale, one body face stays out of the way, and the palette is two rooms — dark green and warm paper — held together by a single metal.
Emerald and near-black carry the whole site; bone is the paper it sits on. Brass is the one thread — buttons, numerals, rules — and the red exists for exactly one thing: the open/closed dot.
- Emerald Deep backgrounds & cinema #08221b
- Bone paper & light text #f2ede3
- Brass the one metal, everywhere #c8a24a
- Signal one dot, nothing else #d81e1e
A shout and a whisper, nothing in between.
- BLACKWOOD Big Shoulders Display · 800 · Wordmark
- Den Mann als Mann behandeln. Big Shoulders Display · 600 · Headline
- HERRENSALON · ERFURT SEIT 2019 Big Shoulders Display · 600 · Uppercase label
- Ledersofas, Messing und eine alte Weltkarte an der Wand. Chivo · 400 · Body
04 Desktop
The page reads like walking in the door: the room first, then the price, then the two men holding the scissors, then the proof. Nothing is asked of you before it's earned.
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01 Der Salon
The room runs the section as a spread, not a grid — a wide plate bleeding off the left edge, the headline sitting on top of it, a second plate overlapping below.
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02 Preise
Set as an editorial list, not three price cards — hairlines, oversized numerals, one service per line. Every row is its own WhatsApp link with the service pre-filled in.
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03 Die Brüder
Theo and Nico, named and pictured, before a single word about services. You know who's holding the razor before you ever pick up the phone.
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04 Bewertungen
The rating stated at full size, three quotes set loose beside it — not shrunk into a widget at the bottom of the page.
05 Mobile
A haircut gets booked from a phone, usually the same day. The narrow screen keeps the same room, the same brothers and the same one button — nothing is dropped to make it fit.
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01 Der Einstieg
Photo, open/closed status, rating, one WhatsApp button above the fold — the whole pitch in one screen, no scrolling required to book.
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02 Die Brüder
The portraits stack full-width instead of shrinking side by side — on a phone, a face this small stops reading as a person.
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03 Der Kontakt
Call or WhatsApp, thumb-width, pinned near the bottom of the screen through the whole visit — never buried under a scroll.
Same room, one hand — nothing dropped to fit the phone.
06 The Craft
BLACKWOOD isn't real. The craft behind it is.
This is how SYNCUP turns a room and two names into a brand people book a seat at, weeks out.
Everything you just scrolled — the photography, the type, the WhatsApp-first booking — is what we bring to a real barbershop, salon or studio. Yours would carry your room, your reviews and your names.
BLACKWOOD Barberstyle is a fictional barbershop — a design study by SYNCUP Agency. The shop, its owners, its address, its phone number and its reviews are invented and don't represent a real business.