Live client · 2026
Alexander Marchuk Tile
A tile installer whose website had quietly died — while the Google listing kept sending every caller to it. Twenty-seven pages, two languages and a quote flow that starts with a photo of the room.
01 Overview
Twenty years on the tools in the west GTA, a Google listing doing all the work — and a website that had lapsed into a billing page. Every click from that listing was being thrown away, quietly, every day.
The old site had stopped paying for itself and served a renewal notice instead of a homepage. There was nothing to rescue: no ranking, no index, not one archived capture. Meanwhile the listing that brings him every call pointed straight at it.
A new site on the same address, built for the two ways his customers actually arrive: from that listing, on a phone, and from a contractor who needs a tile crew. Ten services and four areas each get a page of their own, and the quote begins with a photograph of the room instead of a site visit.
A real client project, launched in August 2026. Everything shown is the live product; the work photography is Alexander's own, from his own jobs.
- Type
- Website · Multi-page + quote flow
- Industry
- Tile & renovation
- Market
- Etobicoke · Toronto · west GTA
- Role
- Art Direction · Web Design · Copy · Build
- Format
- Desktop + Mobile · EN / RU
- Year
- 2026
- Status
- Live · alexandermarchuktile.com
02 Art Direction
Paper, ink and one teal — the colour taken off the decal on his own van rather than picked from a palette. The photographs are job sites, not showrooms, so the design keeps quiet and lets the tile be the material.
A tile setter's page should be set like tile. Photographs are cut into a grid with the grout line left visible, and a single teal square sits in it like a spacer — the one decorative device on the whole site, and it comes from the trade itself.
Every image is a floor he laid, levelling clips and all. Nothing is staged and nothing is bought — an installer's credibility is the unglamorous middle of the job, so the mid-work shots stayed in.
He is called from bathrooms mid-renovation. The phone layout puts the number, the language switch and the quote button in the thumb's reach before anything else has to load.
03 Type & Colour
One typeface doing every job, and a palette of paper, ink and the teal off his van. Onest carries Latin and Cyrillic in the same file, which is what lets the Russian side of the site look like the English one instead of a translation bolted on.
Warm paper instead of white, near-black ink instead of grey, and the trade teal used only where something is clickable or true.
- Paper page ground #F6F4F1
- Ink type & structure #16191A
- Trade Teal actions & accent #55B5A6
- Deep contrast & links #17665C
One family, Latin and Cyrillic — display and body from the same voice.
- Alexander·Marchuk Onest · 700 · Wordmark
- Every floor in the house. One trade. Onest · 700 · Headline
- ETOBICOKE — TORONTO & THE WEST GTA Onest · 500 · Uppercase label
- Плитка на весь дом. Один мастер. Onest · 700 · Cyrillic
- Send a few photos of the room and the rough size — you get a written price the same day. No site visit, no sales call. Onest · 400 · Body
04 Desktop
The page answers a homeowner's questions in the order they are actually asked: what do you do, show me, what does it cost, do you come to me. Contractors get their own door rather than a paragraph.
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01 Services
Ten trades on one list, each opening its own page — including the drywall and regrouting he had never advertised and gets asked for constantly. The whole-home package leads, because that is the job worth booking.
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02 Work
His own photographs, sized large enough to read the grout. A tile installer is hired on the evidence of finished edges, so the gallery is the argument, not decoration.
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03 What it costs
No prices, on purpose — his call, and the honest one, because a quote depends on the substrate nobody has seen yet. Instead the page explains what moves a price, which answers the question without inventing a number.
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04 Areas
Etobicoke, Toronto west, Mississauga and North York each get a real page rather than a keyword list — the search a homeowner actually types is “tile installer near me”, and this is what answers it.
05 Mobile
Almost every call starts on a phone, often standing in the room being renovated. The narrow screen keeps the same structure and the same quote flow — including the part where you photograph the floor you are standing on.
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01 First screen
Wordmark, call button, language, headline. Nothing above the fold competes with the two things he needs: be phoned, or be sent photos.
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02 Services
The ten services restack into one column and keep their order, so the list still reads as a trade rather than a menu.
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03 Quote
A short quiz — job, size, tile, timing — then the photographs, taken with the camera already in your hand. The upload was tested end to end on the live domain; the picture reaches him at full size, which is the whole point.
Same site, one hand — and the quote request leaves with a photograph attached.
06 The Craft
The address is alive again. This is what we ship.
A dead domain restored, twenty-seven pages in two languages, and a quote that arrives with pictures of the room — for a one-man trade in the west GTA.
Art direction, copy in both languages, ten service pages, four area pages, a photo-first quote flow with email alerts, a Canadian privacy page, the domain moved and the certificate issued. Built, launched, handed over. Yours would carry your trade, your photographs and your name.
Alexander Marchuk Tile & Renovation is a real, launched SYNCUP client — live at alexandermarchuktile.com. Every photograph of the work is Alexander's own.